Presenting @ Data Saturday Stockholm
Session: Data Literacy
On May 25, I presented a session about Data Literacy together with Reitse Eskens at Data Saturday Stockholm.
Session: Data Literacy: Are you ground Crew or Air Crew
Where and When: Saturday, May 25, Stockholm
It was a fantastic event that offered valuable insights and inspiration, as well as an excellent opportunity to network and meet new people. I really enjoyed meeting so many people in person and having the chance to talk with them!
If you missed this year’s conference, don’t worry! Sign up for the email list on the Data Saturday Stockholm website to stay informed about future events.
Slides: You can find my slides on GitHub.

The Data Saturday Stockholm Session: Data Literacy: Are you Ground Crew or Air Crew
Level: Beginning & Intermediate
A data-driven way of working, almost every organization is doing it or thinking about it. But what does it all mean?
One thing is clear: just using the ground crew technology isn’t enough to embrace a data-driven way of working.
The aircrew needs more.
What happens when a manager asks for a report, and you let them know it’s already being sent to their mailbox every month? Or when a C-level executive pushes for a report on a tight deadline, only to glance at it briefly before moving on?
These scenarios clearly illustrate the importance of designing reports that address real needs while minimizing unnecessary effort. After all, the goal isn’t just to deliver data but to provide insights that truly matter to your audience.
At the core of our vision is the conviction that people are the driving force behind digital transformation and a data-driven culture. Without meaningful human understanding and input, even the most advanced tools and processes will fall short of their potential. Consequently, designing with people in mind is essential for achieving impactful results.
Furthermore, this session emphasizes interaction and collaboration. We’ll leverage tools like Mentimeter to encourage active participation and foster engagement. Additionally, there will be ample opportunities for questions and discussions, ensuring everyone has a chance to share and learn. Together, we will explore practical ways to design better reports, work more effectively, and create a lasting impact within your organization.
So, who is this session for? If you’re wondering whether you fit the target audience, the answer couldn’t be clearer: YES! Whether you’re a report designer, decision-maker, or simply interested in improving your data-driven practices, this session has something valuable for you.