Speaking @ Cloud Technology Townhall Tallinn
Session: Storytelling & Power BI
In January 2025, I presented my Storytelling & Power BI session during the Cloud Technology Townhall Tallinn.
Session:
- Storytelling & Power BI – Creating reports that connect with different audiences.
Where and When: January 31st, 2025, Tallinn (Estonia).
The Cloud Technology Townhall Tallinn brings together knowledge and enjoyment in a unique way. Over the course of two days, attendees can engage in learning, networking, and exploring the exciting possibilities of Microsoft Cloud. This event creates an opportunity for professionals to connect, share insights, and experience the perfect balance of technology and fun. Want to join next year? Keep an eye on the Website
Slides: You can find my slides on GitHub.

My Cloud Technology Townhall Tallinn session - Storytelling & Power BI
The session presented addresses the issue that designing a report that will be viewed and used by different audiences can be challenging.
You want to present information in an actionable, informative, and visually appealing way. However, users across an organization may have various requirements and Power BI experience levels. While some users need detailed information presented in different dimensions with possibilities to filter and drill through, others may only look for key performance indicators. Some users like to click through a dashboard to see specific information, while others want to print it or have a quick look on the phone to see the most relevant information.
This session covers steps you can take to understand the needs of different audiences.
- Techniques and questions you can ask to understand your audience and to gather the report requirements.
- Examples of different visualizations (and ways to format them) to communicate with different audiences and get your message across
- Providing a consistent look and feel (with templates and color schemes) to reduce the cognitive load when looking at a report
- Best practices & tips to design actionable, informative, and easy-to-understand reports.
By the end of the session, attendees will understand better how to create a Power BI report that connects with different audiences across an organization.